Humanity is becoming increasingly aware and in search of freedom. We feel trapped in the routine of the modern world. We believe that experiencing the ultimate sense of freedom can be achieved through high performance, extreme and outdoor sports. The right gear and equipment are essential in supporting the goals and lifestyle you strive for. Therefore, we aim to create the best gear and equipment for anyone who wants to break free from their daily grind and live their best life.

We are a community of high-performance athletes engaged in a myriad of extreme and outdoor sports: bodybuilding, crossfit, obstacle running, motorsport, watersports, wintersports and more. Together, we have united our strengths to bring forth the finest and most suitable sports gear and equipment into the market.

We want to motivate and inspire people to bring out the best in themselves by pushing their boundaries, maximizing their physical potential, and living an active life in the way they prefer, all in ultimate freedom. After all, the clichés are true.. you only live once.

Want to be a part of the journey? We are always looking for new collabs! send us an e-mail on support@xtivatelifestyle.com!